The Montage Hotel in Beverly Hills was the place to be this weekend thanks to the Los Angeles based non-profit. The organization founded by Kelly Sawyer Patricof and Norah Weinstein, serves hundreds of thousands of children living in poverty every year across the country. Every year Baby2Baby throws parties to raise money, awareness and to give back. And this event was designed to create an unforgettable experience for the children, most of whom go without celebrations of any kind.
LOS ANGELES, CA - DECEMBER 16: Guest attends the Baby2Baby Holiday Party Presented by FRAME at Montage Beverly Hills on December 16, 2018 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for Baby2Baby)
LOS ANGELES, CA - DECEMBER 16: An interior view at the Baby2Baby Holiday Party Presented by FRAME at Montage Beverly Hills on December 16, 2018 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for Baby2Baby)
Throughout the afternoon hundreds of children, their siblings and parents participated in the holiday-themed celebration that included a toy shop, arts and crafts, photos with Santa, backpack decorating, a festive lunch and a very special gift exchange. Board Members, Angels and celebrity supporters were there with their own children and matched with a child served by Baby2Baby, gifting them with essential items including warm clothing, shoes, underwear, pajamas, hygiene products, books and presents from their wish list.
LOS ANGELES, CA - DECEMBER 16: Rachel Zoe (far R) and families attend the Baby2Baby Holiday Party Presented by FRAME at Montage Beverly Hills on December 16, 2018 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for Baby2Baby)
Additional attendees included Vanessa Bryant, Chriselle Lim, Rebecca Gayheart, Emma and Jens Grede, Katherine Power, Lisa Ling, October Gonzalez, Jennifer Meyer,Jenni Kayne-Ehrlich, Kendra Scott and more.
LOS ANGELES, CA - DECEMBER 16: Jessica Alba (far L), Cash Warren (2nd from R), and family attend the Baby2Baby Holiday Party Presented by FRAME at Montage Beverly Hills on December 16, 2018 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for Baby2Baby)
In addition to sponsoring the holiday party, FRAME employees have been volunteering at Baby2Baby every month, where volunteers have been working on a variety of projects that give back to the children served by the organization. To date, Baby2Baby has distributed over 50 million items to children living in poverty. For more information please visit http://baby2baby.org/.