Raw Sugar Living is Donating 1 Million Bars of Soap to those in Need and Celebrated by Giving Back to Union Rescue Mission in DTLA
Since its inception four years ago Raw Sugar Living has not only created an affordable personal care brand that uses pure wholesome and natural ingredients, but the company has also been a driving force in making a positive social impact globally. With every product purchased, one bar of soap is given to someone in need.
“We do this out of love. We believe that everyone deserves the right to feel good in their skin. Everyone should have access to clean healthy living,” co-founder Ronnie Shugar told The Voluntourist.
Raw Sugar Living has already donated 500,000 thousands bars of soap, but this year is donating another 1 million to underserved communities through Direct Relief . To mark the occasion, the skin care company celebrated with a rooftop party in Skid Row at the Union Rescue Mission for people living at the shelter.
“I’ve never seen the homeless problem this bad. It’s a disgrace what’s going on in the city of Los Angeles,” Shugar said.
He added, “Over the last 40 years my family has donated to the mission,” so now he’s doing his part.
The majority living in the shelter are women and their children who escaped domestic violence and have nowhere to go. So Raw Sugar wanted to honor the moms who weren’t recognized on Mother’s Day.
Guests were treated to a gift bag full of products like toothbrushes, dental floss, lotions and many other useful items, as well as lunch, a candy station, face painting for the kids and a great DJ.
“Raw Sugar is about transforming lives and reminding people that nobody gets anywhere in life alone, Shugar’s fiancée and co-founder Donda Mullis said addressing the crowd of people before revealing her personal story.
“I grew up in a family with limited resources and utter dysfunction. My father died of alcoholism at an early age, my mother suffered at the hands of child abuse most of her youth. I’m the youngest of five siblings, most of whom are still dealing with the emotional aftermath of drug addition, alcohol addiction and mental illness. I consider myself the lucky one and lifting them up throughout my life, which I felt was my personal responsibility, I lifted myself and cemented my truth that helping others is the way we help ourselves.”
Mullis has dedicated her life to giving back as a result and continues to make great contributions to numerous , alongside Shugar.
“I wanted to have a voice that would help inspire and encourage others to feel beautiful and love the skin that we’re in because we’re all equal,” she said.
The couple, who reunited after several years apart, are committed to fulfilling the needs of others and hope this event is just one of many.
“We’d like to do this every month and go to different cities and make an impact wherever we can. We want to inspire other people to do the same thing,” Shugar stated.
Raw Sugar Living is exclusively sold at Target and for more information about the company click here.
Corporations and businesses are welcomed and encouraged to hosts parties at the Union Rescue Mission. Please contact CEO Andy Bales.